How the Events Work
1. Meet Decision Makers from leading Importers & Trade Accounts
Exclusively Decision Maker attendees: Owners, MDs & Head Wine Buyers only- Confirmed only from a pre-qualified group of leading Importers & major Trade Accounts
- Importers and Trade Buyers attending due to strong interest in the IWC Medal Winner Wines
- Also, discuss your Medal Winner Wines with the influential local Press confirmed to attend
2. Maximum visibility at an intimate, quality-focussed event
- Benefit from being 1 of only 20 attending Medal Winner Producers exhibiting in a well laid out tasting room, ensuring maximum exposure to the exclusive wine trade attendees
- Your Medal Winner Wine is guaranteed to stand out with a maximum of 80 wines being shown (at most 5 from any one region) and all clearly visible in the one tasting room
- Personal introductions and networking time enable you to effectively source reliable Importers or meet with major Trade Buyers
- Host Importers or Trade Buyers at your dinner table and show off your Medal Winner Wines alongside excellent food
3. Expert advice and up to the minute market intelligence
- Gain market insight from the pre-event briefing provided by our local Co-Host in China
- Learn about the latest trends from the influential Importers, Press and Sommeliers
- See first hand how the market's most senior individuals react to your wines
4. Flexible Packages: Attend 1 to 8 events or have IWC show wines
- Choice of eitehr 1 or 2 attendees or the IWC Tastings Team presenting your wine
- Choice of number of wines entered - enter 1 or all of your IWC Medal Winner Wines (from any year)
- Choice of venues - join us for a road show of 8 cities or focus your trip on 1 or 2 markets
Entry price from £925 (1 representative with 1 wine), or submit your wine without attending for only £375
Click here for Full Pricing Options and Register Now
5. Trade Attendee Qualification and Confirmation Process
The IWC Tastings Team identify, personally invite and confirm only the most reputable and connected Importers & Trade Buyers. The events provide you with the opportunity to present your Medal Winner Wines to a significant percentage of each market's most influential trade professionals:
- Only reputable Importers, selected for their relevance, portfolio and client list, are confirmed
- Only high value, influential Trade Buyers are confirmed: 5* Hotels, Restaurant, Bar & Club Groups and key Wine Retailers
- Only Decision Makers are confirmed to attend: Owners, Managing Directors and Head Buyers.
Click here to see a selection of Importers attending IWC Medal Winner Tastings
Click here to see a selection of Trade Buyers attending IWC Medal Winner Tastings
6. Event Agenda
| 2.30pm | Market Briefing and questions & answer session with local wine market expert* |
| 3.30pm | Networking time with top Importers and senior Trade Buyers |
| 4.00pm | Trade Tasting - ratio of 3 senior trade buyers to every producer attending and maximum of 80 wines show |
| 7.00pm | Market Insight Presentation from industry expert |
| 7.30pm | Networking Dinner - attending Producers host targeted Buyers on their tables. IWC Tastings pour wines submitted without representation |
* See each city for available Market and Trade Commission briefings
